Consumer Psych

Introducing Single Insights: The Science of Solos

Subscribe to Single Insights Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United States

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Comedians Will Be the Last People to Lose Their Jobs to Robots: Learn from the World’s Funniest People

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine.

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Pick a Fight: How Controversy Earn Fans for Your Brand

The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made

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Working Remotely or Not, Operate Like an Improv Team

Working Remotely or Not, Operate Like an Improv Team The following is adapted from Shtick to Business. With the pandemic in play, millions of workers all over the world have been suddenly ousted from their normal workplaces. When a team that usually works face to face is forced to rapidly

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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