Subscribe to Single Insights Organizations are fixated on families—targeting them with products and promotions. By doing so, however, these organizations end up fighting for the same customers. Yet, there is another market—one that is overlooked and undervalued. They are the one hundred and twenty-eight million adults in the United States
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine.
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/people-at-theater-713149/, Credit: Pexels / Monica Silvestre) Due to the pandemic, more people than ever are working from home. You may already
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. It seems like every other week, there is a comedian in trouble for a joke. But those jokes are going to keep coming—as long
Working Remotely or Not, Operate Like an Improv Team The following is adapted from Shtick to Business. With the pandemic in play, millions of workers all over the world have been suddenly ousted from their normal workplaces. When a team that usually works face to face is forced to rapidly
Constrained by Corona? What Squeaky-Clean Comedians can Teach You about Being More Creative The following is adapted from Shtick to Business. Freedom is a common war cry if you are a thirteenth-century Scottish warrior, but great comedy can be built on a lack of freedom—and as it turns out, a great
For better or worse, I am launching my book on April Fools’ Day. Find it on Amazon. With the pandemic, it is tough to find a way to cut through the clutter–and be sensitive to what is going on. Here is my attempt to create some cheeky social media graphics for
Peter McGraw is joined by Mary Dahm and Shane Mauss to reflect on how the pandemic disrupted everything—and unexpectedly liberated Solos. From lockdown revelations
Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building
