Choice

Covid-related thoughts that might help

Here is a preview of Covid-related insights from a forthcoming episode of Solo (on 7/30). These three observations were made by friends whom I sought advice from after a covid-related meltdown I was having. 1. “The cavalry is not coming.” By now, this should be self-explanatory. There is no institution

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Working Remotely or Not, Operate Like an Improv Team

Working Remotely or Not, Operate Like an Improv Team The following is adapted from Shtick to Business. With the pandemic in play, millions of workers all over the world have been suddenly ousted from their normal workplaces. When a team that usually works face to face is forced to rapidly

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(Foolishly) Launching My Book Today

Am I launching my book at the worst possible time? I don’t know, but it is ready to go. Good people, Wishing you the best during these turbulent times. I am trying to live my life as normally as I can during abnormal times. I write this from the desert

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Shtick to Business is available for pre-order on Amazon

I am pleased to announce that (unlike toilet paper) my new book -Shtick to Business –  is available for pre-order on the Amazon. What do comedians know about killing it in business? Just ask a behavioral economist (i.e., me) who teaches MBAs by day and decodes comedy by night. Dr.

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Beyond advertising: Marketing research on humor and consumer goals

The Journal of Consumer Research is publishing a paper that I wrote with Caleb Warren (University of Arizona) and Adam Barsky (University of Melbourne). We look beyond advertising research at ways humor has important effects on people’s lives. The abstract: Humor, Comedy, and Consumer Behavior Consumers regularly experience humor while

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Leeds Business Insights comes to Denver (11/7)

Quick post: Last chance to RSVP for Leeds Business Insights event down in Denver tomorrow night (11/17/2017). Innovative research for real-world impact Leeds Business Insights is a series of speaking and networking engagements featuring today’s groundbreaking research that shapes tomorrow’s workplace. Come engage with your fellow alumni and our world-renowned faculty

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Nobel Prize inspired repost: Emotional Accounting

Inspired by Richard Thaler’s Nobel Prize in Economics, here are a couple of old posts about emotional accounting–research that complements his work on mental accounting: Emotional Accounting Part 1 (complementing mental accounting): My good friend Jonathan Levav and I published a paper in the Journal of Marketing Research that examines how people’s

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Podcast - Solo

The Game Of Life

  Peter McGraw is not afraid to invite his friends into the studio. This week’s episode features two new voices to the podcast: Sarah Stinson

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Podcast - I'm Not Joking

Curtain Call

  Welcome to the final episode of I’M NOT JOKING. Comedian JD Lopez returns from Episode 1 to debrief and reflect on Peter’s experience building

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