The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/interior-of-office-building-325229/, Credit: Pexels / Manuel Geissinger) The industrial revolution is in its fourth phase. The first phase introduced the steam engine. The second, electricity. The third […]
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How the Science of the Comedy Club Design Can Inspire You to Create a Better Space to Succeed
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Royalty free image: https://www.pexels.com/photo/people-at-theater-713149/, Credit: Pexels / Monica Silvestre) Due to the pandemic, more people than ever are working from home. You may already have a home office or […]
When Acting Like a Comedian Will Get You in Trouble
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Handout/MCT) Who doesn’t want to be the funniest person in the office? But as a behavioral economist turned humor researcher, I have stopped encouraging people to be funny at […]
Why Vaudeville Was the Epitome of the Lean Startup
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. (Kobal/REX/Shutterstock) There is a saying in Silicon Valley, “Launch early and often.” To be successful launching early and often, it is critical to limit the downside. Failures are fine, […]
Pick a Fight: How Controversy Earn Fans for Your Brand
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. Comedian Sacha Baron Cohen offended some people with his lime-green mankini-wearing character Borat, but he was too busy listening to the people he made crack up. Whether he made […]
Want to Build a Bolder Brand? Learn from Comedians and Create a Chasm.
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. It seems like every other week, there is a comedian in trouble for a joke. But those jokes are going to keep coming—as long as the audience in front […]
What Do Joan Rivers and Charles Schulz Have in Common? They Worked Hard and then Hardly Worked.
The following is adapted from Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career. It sounds like the set-up to a joke: what do Joan Rivers and Charles Schlulz have in common? But the answer is serious. They were both masters of the […]