I host solo.
Last week, the BBC World Service Radio rang me up and asked me what makes things funny. They also included a very funny comedian, Alonzo Bodden, on the call. You can listen to the entire thing by clicking the link below. Try to ignore my heavy breathing (I was excited). Click here: The BBC interviews […]
The folks at Big Questions Online asked me the question: “What is the Most Universal Type of Humor?” Here is an excerpt of my answer: My colleague Caleb Warren and I believe that the most universal forms of humor are play fighting and tickling. Our theory, the “benign violation theory,” builds on previous work by […]
In a previous post, I discussed why I am trying to answer the age old question of what makes things funny (LINK). In today’s post, I investigate whether or not books that help you pursue a career in comedy help answer that important question. These folks are funny, but do they know what makes things […]
My employer, the Leeds School of Business, made a video of me talking about why humor is important. If you don’t want to read the previous post I wrote, you can watch the video here:
Q: What is the best day to launch a blog post? A: Well, as is usually the case, it depends on who you ask. I Googled it, and check out what showed up back-to-back: Hmmh. I am going to split the difference and make focal posts on Wednesdays. I will sporadically post other days, if […]
I want to discuss why it is important to answer a question that has puzzled philosophers, scientists, and comedians since the dawn of Western thought: What makes things funny? To help answer this (tough) question, I recently started the Humor Research Lab (HuRL) at the University of Colorado, Boulder. HuRL is an interdisciplinary research lab […]
A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice. Journal of Marketing Research, 46, 66-80.
My good friend, Jonathan Levav, and I recently published a paper in the Journal of Marketing Research that examines how people’s feelings about money influence their consumer choices. The abstract pretty much says it all: Mental accounting posits that people track their expenditures using cognitive categories or “mental accounts.” The authors propose that this cognitive […]
