More and more people are becoming aware that marriage is an overprescribed path to a good life. An observation reflected in rapidly changing demographics. One-hundred and twenty-eight million American adults are unmarried, and 25% of Millennials are projected to never marry.
It’s time for a new playbook.
Peter McGraw has three categories of projects related to living single—and living well.
1
Advocacy, including his podcast, forthcoming book, Solo community, show on Fireside, and solo clubs on Clubhouse.
2
Events and public talks, including the new-launch Solo Salon
3
Scholarly work, especially Single Insights: The Science of Solos and keynotes.
The Solo movement has a “big tent,” accommodating a wide array of people—single or not—who see themselves as complete, self-reliant individuals. One group that clearly belongs under the tent is the Hermettes, a secret society of (mostly) single women who
Do you value yourself? Peter McGraw welcomes Sarah Stinson and Lawrence Williams back into the Solo Studio to discuss how they value themselves in a world that wants to domesticate them. — Listen to Episode #138 here Valuing Yourself Do
The Business Case for Singles: Q & A Subscribe to Single Insights: The Science of Solos Single Insights: The Science of Solos, is a resource for entrepreneurs, marketers,
The Solo Show on Fireside seeks to destigmatize single living and celebrate remarkable solos. This week’s Solo Show explores how to Support your Single Friends A preview of
The Solo Show on Fireside show seeks to destigmatize single living and celebrate remarkable solos. Join him for weekly discussions about single living.
Solo Travel is the #1 “Travel” club on Clubhouse. It is also the #1 “Fun” club on Clubhouse.
Peter hosts 200k+ members in his Solo Clubhouse communities.
Are you looking to live a remarkable solo life, seeking tips when traveling alone, or working hard as a solo entrepreneur? If so, join his remarkable solo communities on Clubhouse. We are a supportive, positive community who wants to talk with you!
McGraw has started hosting events, most notably The Solo Salon.
In 18th century France, salons were private gatherings to discuss and debate politics and the emerging sciences. Salons spread throughout Europe and evolved to include music, poetry, and discussions of art, literature and aesthetics.
The Solo Salon is McGraw’s modern-day interpretation of these events—focusing on proud singles. More than a networking event or singles mixer, The Solo Salon brings together people who are unapologetically unattached to connect, learn, and be entertained.
Singles make up an increasing proportion of customers and employees. Yet, they are often overlooked by organizations focused on families.
Peter McGraw created Single Insights after seeing too many miss opportunities to serve his Solo podcast listeners, the 200,000+ members of his solo clubs on Clubhouse, and millions of other single adults. Using science, case studies, and large-scale surveys to reveal the distinct wants, needs, values, and lifestyles of solos.
Dr. Peter McGraw—a behavioral economist, business professor, and bachelor—knows singles and how they think, feel, and behave. His research provides managers, marketers, entrepreneurs, and sales people unique insights into this potential market. By understanding this huge, diverse group provides organizations opportunities to escape the competition.
