C.V.

Day: August 5, 2010

Why study humor? Because it makes people happier, healthier, and…sexier

I want to discuss why it is important to answer a question that has puzzled philosophers, scientists, and comedians since the dawn of Western thought: What makes things funny? To help answer this (tough) question, I recently started the Humor Research Lab (HuRL) at the University of Colorado, Boulder. HuRL is an interdisciplinary research lab […]

Emotional Accounting Part 2: The Laundering Effect

A second video related to my previous post on Emotional Accounting goes into depth about the “Laundering Effect”: Download the paper HERE. Levav, J., & McGraw, A.P. (2009). Emotional accounting: How feelings about money influence consumer choice.  Journal of Marketing Research, 46, 66-80.