Peter McGraw is 
a behavioral economist. 
a professor. 
a speaker. 
an author. 
a humor researcher. 

Rule Breaking Innovation

Shtick To Business

Comedians don’t just deal with an uncertain world, they thrive in it. Drawing on cutting-edge research and his own comedy successes (and failures), McGraw presents inspiring lessons gleaned from the practices and perspectives of the most creative rule breakers. And you’ll never be asked to tell a joke.

“A must-read for those looking to drive growth, progress, and sustainable success.”

 – Josh Linkner, 5x tech entrepreneur, New York Times bestselling author

Amazon Best Seller

Sign up to download the free workbook for Shtick To Business

“The best ideas come as jokes. Make your thinking as funny as possible.”

 – David Ogilvy

Presenting lessons from the masters of comedy—and most creative rule breakers—Peter’s keynotes help organizations that are struggling to delight customers and failing to stand out in a cluttered marketplace.

Dr. Peter McGraw is a behavioral economist, sought after professional speaker, and global expert in the scientific study of humor. He directs The Humor Research Lab (HuRL), hosts the podcast I’M NOT JOKING, and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. McGraw is a professor of marketing and psychology at the University of Colorado’s Leeds School of Business. He teaches MBA courses for the University of Colorado Boulder, University of California San Diego, and London Business School. His work has been covered by BBC, CNN, NPR, Wired, The New York Times, Wall Street Journal, and Harvard Business Review.

His forthcoming book launches on April Fools’ Day 2020: Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career.


A look at the lives of funny people

Glimpse into the lives of comedians, improvisers, comedy writers, and other funny people from business, science, and the arts.

Newest Episodes


The single person’s guide to a remarkable life

Explore how being unattached affords you the opportunity to be adventurous, start a business, make things, get in shape, or simply sleep in when you want to.

Newest Episodes

Sign up to download
the free workbook for
Shtick To Business.

Amazon Best Seller