C.V.

Peter McGraw is
a behavioral economist. a marketing professor. an author. a podcaster. a bachelor. an advocate. a brother.

Introducing your business to the untapped singles market.

Building a Remarkable Life of Your Own

Join the movement that celebrates single living. In a world built for two, Solos break the rules and hold space for every type of individual—single and not. Backed by scientific insights and McGraw’s experience as a lifelong bachelor, Solo offers a blueprint for cultivating fulfilling relationships and creating a rich remarkable life. Solo is your invitation to pursue a remarkable life uniquely your own.

The Solo Movement,
as seen on the Today Show

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The single person’s guide to a remarkable life

Transcend relationship status by going Solo and learning to live remarkably.

Recent Podcast Episodes

  In this heartfelt episode, Peter McGraw explores the challenging yet crucial topic of end-of-life planning for Solos with Teri Ashley, a certified advance care...

  In this heartfelt episode, Peter McGraw explores the challenging yet crucial topic of end-of-life planning for Solos with Teri Ashley, a certified advance care...

  Peter McGraw welcomes back previous guest Monique (Murad) Da Cunha and long-time listener Theresa Williamson, both proud solos living in Rio de Janeiro, Brazil....

  Peter McGraw welcomes back previous guest Monique (Murad) Da Cunha and long-time listener Theresa Williamson, both proud solos living in Rio de Janeiro, Brazil....

    In this Solo episode, Peter McGraw welcomes comedian Myq Kaplan, known for his appearances on the Tonight Show, Conan, and America’s Got Talent....

    In this Solo episode, Peter McGraw welcomes comedian Myq Kaplan, known for his appearances on the Tonight Show, Conan, and America’s Got Talent....

Dr. Peter McGraw is a bachelor, behavioral economist, and business school professor at the University of Colorado Boulder. He hosts the podcast Solo-The Single Person’s Guide to a Remarkable Life, he writes for Single Insights – The Science of Solos, and hosts The Solo Salon. His latest book, Solo – Building a Remarkable Life of Your Own, launches in January 2024.

As a global expert on the scientific study of humor, he founded the Humor Research Lab (aka HuRL). He has spent fifteen years examining the antecedents and consequences of humor. In 2014, he co-authored The Humor Code: A Global Search for What Makes Things Funny. In 2020, he authored: Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career.

A marketing and psychology professor at the Leeds School of Business, McGraw teaches courses in behavioral economics, marketing management, and consumer behavior. He speaks at Fortune 500 companies, public events, and universities around the world.