Live remarkably.

Peter McGraw is
a behavioral economist. an author. a bachelor. a TED Speaker. a marketing professor. a humor researcher. a podcast host. a friend. a speaker. an advocate. a raconteur. a flaneur. a consultant. a psychology professor. a psychonaut.

Building a Remarkable Life of Your Own

Join the movement that celebrates single living. In a world built for two, Solos break the rules and hold space for every type of individual—single and not. Backed by scientific insights and McGraw’s experience as a lifelong bachelor, Solo offers a blueprint for cultivating fulfilling relationships and creating a rich remarkable life. Solo is your invitation to pursue a remarkable life uniquely your own.

“Stop Telling Single People to get Married”

TEDxBoulder 2024
Chaos & Order

The Solo Movement,
as seen on the Today Show

The single person’s guide to a remarkable life

Transcend relationship status by going Solo and learning to live remarkably.

Recent Podcast Episodes

  Are you a lone wolf? Live from the HiFi Homestead, Peter McGraw is joined by his good friend—comedian, science communicator, and self-professed lone wolf—Shane...

  Are you a lone wolf? Live from the HiFi Homestead, Peter McGraw is joined by his good friend—comedian, science communicator, and self-professed lone wolf—Shane...

  Everyone talks about romantic breakups—but what about breaking up with a friend? In this episode, Peter McGraw is joined in the Solo Studio by...

  Everyone talks about romantic breakups—but what about breaking up with a friend? In this episode, Peter McGraw is joined in the Solo Studio by...

  In this re-release of a popular episode, Peter McGraw welcomes Jessalyn Dean into the Solo Studio for a deep dive into Relationship Design—the art...

  In this re-release of a popular episode, Peter McGraw welcomes Jessalyn Dean into the Solo Studio for a deep dive into Relationship Design—the art...

Dr. Peter McGraw is a bachelor, behavioral economist, and business school professor at the University of Colorado Boulder. He hosts the podcast Solo-The Single Person’s Guide to a Remarkable Life, he writes for Single Insights – The Science of Solos, and hosts The Solo Salon. His latest book, Solo – Building a Remarkable Life of Your Own, launches in January 2024.

As a global expert on the scientific study of humor, he founded the Humor Research Lab (aka HuRL). He has spent fifteen years examining the antecedents and consequences of humor. In 2014, he co-authored The Humor Code: A Global Search for What Makes Things Funny. In 2020, he authored: Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career.

A marketing and psychology professor at the Leeds School of Business, McGraw teaches courses in behavioral economics, marketing management, and consumer behavior. He speaks at Fortune 500 companies, public events, and universities around the world.

Now available

Two Essential eBooks for Remarkable Singles!

Solo Workbook: Learning to Break the Rules in a World Built for Two

Redefine success, embrace independence, and design a life on your own terms.

The Single Person’s Guide to Financial Freedom

Master your money, build wealth, and thrive solo with 100 expert-backed lessons.