Heard about the Solo Movement
on the Today Show?
The single person’s guide to a remarkable life
Explore how being unattached affords you the opportunity to be adventurous, start a business, make things, get in shape, or simply sleep in when you want to.
In the third installment in a series on the invention of marriage and cooperation, Peter McGraw speaks to Hillary Anger Elfenbein about something that
Compared to research on married people, there is little being done to investigate the well-being of single people. Fortunately, Geoff MacDonald, a social psychologist
How can something so complex and far-reaching as marriage could be invented and so widely adopted? To begin to answer that question, Peter McGraw
AN EVENING OF SOCIALIZING, CULTURE, AND ENTERTAINMENT (AND MORE SOCIALIZING).
In 18th century France, salons were private gatherings to discuss and debate politics and the emerging sciences. Salons evolved to include music, poetry, and discussions of art, literature and aesthetics.
The Solo Salon is a modern-day interpretation of the salon—focusing on proud singles. More than a networking event or singles mixer, The Solo Salon brings together people who are unapologetically unattached to connect, learn, and be entertained.
TBA – July 2022
Denver, Colorado
Dr. Peter McGraw is a behavioral economist, business school professor, and bachelor who is turning his attention to the opportunities and challenges of single living. His projects include hosting Solo—The Single Person’s Guide to a Remarkable Life, The Solo Salon, and Single Insights: The Science of Solos.
As the Director of The Humor Research Lab (HuRL), McGraw has authored Shtick to Business and co-authored The Humor Code. A professor of marketing and psychology at the University of Colorado’s Leeds School of Business, he is a sought-after speaker—giving talks at organizations, conferences, and universities around the world.
The Science of Solos
Singles make up an increasing proportion of customers and employees. Yet, they are often overlooked by organizations focused on families.
Peter McGraw created Single Insights after seeing too many missed opportunities to serve his Solo podcast listeners, the 200,000+ members of his solo clubs on Clubhouse, and millions of other single adults. Using science, case studies, and large-scale surveys to reveal the distinct wants, needs, values, and lifestyles of solos.
Shtick To Business
Comedians don’t just deal with an uncertain world, they thrive in it. Drawing on cutting-edge research and his own comedy successes (and failures), McGraw presents inspiring lessons gleaned from the practices and perspectives of the most creative rule breakers. And you’ll never be asked to tell a joke.
“A must-read for those looking to drive growth, progress, and sustainable success.”
– Josh Linkner, 5x tech entrepreneur, New York Times bestselling author
