C.V.

Peter McGraw is
a behavioral economist. a marketing professor. an author. a podcaster. a bachelor. an advocate. a brother.

Introducing your business to the untapped singles market.

Building a Remarkable Life of Your Own

Join the movement that celebrates single living. In a world built for two, Solos break the rules and hold space for every type of individual—single and not. Backed by scientific insights and McGraw’s experience as a lifelong bachelor, Solo offers a blueprint for cultivating fulfilling relationships and creating a rich remarkable life. Solo is your invitation to pursue a remarkable life uniquely your own.

The Solo Movement,
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The single person’s guide to a remarkable life

Transcend relationship status by going Solo and learning to live remarkably.

Recent Podcast Episodes

  Peter McGraw continues his series on aging, retiring, and dying single. In this episode, he talks to Cindy Gallop about aging sexy. What do...

  Peter McGraw continues his series on aging, retiring, and dying single. In this episode, he talks to Cindy Gallop about aging sexy. What do...

  Peter McGraw plays Truth or Truth with Pip Brown, the host of One Single Woman podcast. —   Listen to Episode # 220 here...

  Peter McGraw plays Truth or Truth with Pip Brown, the host of One Single Woman podcast. —   Listen to Episode # 220 here...

As his series on aging, retiring and dying single continues, Peter McGraw speaks to Ryan Hurst, Head Coach at GMB Fitness, about moving your body...

As his series on aging, retiring and dying single continues, Peter McGraw speaks to Ryan Hurst, Head Coach at GMB Fitness, about moving your body...

Dr. Peter McGraw is a bachelor, behavioral economist, and business school professor at the University of Colorado Boulder. He hosts the podcast Solo-The Single Person’s Guide to a Remarkable Life, he writes for Single Insights – The Science of Solos, and hosts The Solo Salon. His latest book, Solo – Building a Remarkable Life of Your Own, launches in January 2024.

As a global expert on the scientific study of humor, he founded the Humor Research Lab (aka HuRL). He has spent fifteen years examining the antecedents and consequences of humor. In 2014, he co-authored The Humor Code: A Global Search for What Makes Things Funny. In 2020, he authored: Shtick to Business: What the Masters of Comedy can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career.

A marketing and psychology professor at the Leeds School of Business, McGraw teaches courses in behavioral economics, marketing management, and consumer behavior. He speaks at Fortune 500 companies, public events, and universities around the world.